What? Illustrate new packaging for Fishwife’s Classic Smokey Trio. This will include Smoked Rainbow Trout, Smoked Albacore Tuna, and Smoked Atlantic Salmon.

Why? This project’s purpose is to create new packaging for Fishwifes Classic Smokey Trio that will reduce waste through reduction of cardboard packaging.

Who? This project is targeted towards people who like sustainability, experimenting with recipes, love charcuterie, and house parties, and lovers of tinned fish. The target audience is 25-40 year olds

Award of Excellence - Art Director’s Association of Iowa 65th Design Exhibition (2023)

Applications used in this project include: Adobe Illustrator, Procreate, Photoshop