The Smile Face Museum
In the course of this project, I undertook the transformation of the Smile Face Museum into a captivating pop-up exhibit. My responsibilities encompassed a comprehensive rebranding strategy that incorporated diverse elements aimed at enhancing visitor engagement and creating a memorable experience.
A focal point of the exhibit is a striking large-scale 3D sculpture strategically positioned to captivate and draw in visitors, serving as a visual anchor for the entire space. Navigating through the exhibit was made effortless through the implementation of intuitive wayfinding elements, emphasizing the playfulness of the brand. The walls were adorned with vibrant and eye-catching vinyl graphics, adding a dynamic and visually stimulating dimension to the surroundings. To encourage interactive participation, I conceived and integrated a unique moving smile wall, allowing visitors to actively engage with the exhibit. Furthermore, upon entering the museum, visitors were greeted by typographical intro walls that set the tone for the experience ahead, creating a sense of anticipation and excitement.
Through a thoughtful blend of design elements and interactive features, the rebranded pop-up exhibit not only showcased the essence of the Smile Face Museum but also provided a captivating and immersive journey for all visitors.
Applications used in this project include: Adobe Illustrator, Cinema 4D, Photoshop
AWARDS
Identity Mark Award of Excellence - Art Director’s Association of Iowa 66th Design Exhibition (2023)
Integrated Brand System Award of Excellence - Art Director’s Association of Iowa 66th Design Exhibition (2023)
Environmental Design Award of Excellence - Art Director’s Association of Iowa 66th Design Exhibition (2023)
Environmental Design Best Of Category - Art Director’s Association of Iowa 66th Design Exhibition (2023)
Outside the Museum
Exterior Glass Vinyl and 3D Exterior Entryway
Flag Pole Banners
Inside the Museum
Directional Signage, Interior Vinyl Graphic Wall Arrows
ADA Signage
